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Late last month, Lincoln opened the company's second Lincoln Experience Center at the site of The Star in Frisco, TX, offering consumers an opportunity to discover more about the brand in an atmosphere of luxury and comfort.

The new Lincoln Experience Center offers potential owners a relaxing environment where they can learn about the Lincoln brand at their leisure.

“It’s not strictly Philadelphia, but by nature that’s where most of it comes from. The leather comes from all over the world—and that’s an extension of what we do when we travel somewhere, the scavenger hunt is part of the fun.”