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The Lincoln Motor Company boasts the luxury automotive segment's highest loyalty rate among new luxury vehicle buyers in the first quarter of 2017, according to IHS Markit Loyalty Data. The brand's momentum has been fueled by the Lincoln MKC, Lincoln MKX and Lincoln MKZ, as well as the recent introduction of the Lincoln Continental.

In a release, Kumar Galhotra, President, The Lincoln Motor Company, stated, “For Lincoln, it’s about providing quality vehicles and exemplary service. This tells us we’re moving in the right direction.”

Here at Gene Messer Lincoln Lubbock, you can find many different vehicles that are going to give you a luxury experience, but also, you can experience plenty of safety, as well. With the new 2017 Lincoln MKZ, you're getting safety in the highest order, as the vehicle earned one of the most prestigious awards out there.